Story Of Mission272+ (Undercurrent Created By Volunteers)

This is the story of the Campaign for 2014, the story of Mission272+ (Undercurrent created by Volunteers)

This is the story of how Narendra Modi’s speech-making, spanning more than 100 speeches, shook up the Indian political landscape in little over 15 months with a marathon 75 plus public rallies (including the Assembly election 2013 campaign) and 20 plus town-hall events.

It began, in many ways, with that victory speech in Khanpur before the year was rounded off with a Vijay Shankhnad Rally in Kashi. Since then Narendra Modi has spoken on an economic vision, a healthcare vision, a technology vision and an all-encompassing political vision for India. But we need to rewind back a but further to get a more accurate mile marker for the start of this journey with that riveting speech from September, 2011 during the Sadbhavana fast when a national television audience, for the first time, experienced the power of Narendra Modi’s oratory.

The one constant in Narendra Modi’s speeches is his penchant for coining catchphrases which then go on to take a life of their own on the campaign trail. One such coinage is the catchphrase “India First” that has come to symbolise what secularism means to Narendra Modi.

If Narendra Modi’s overarching political narrative for the 2014 elections were to be summed up in a single word with a resonance to every segment of voters it would be the word — trust.

It was this grounded wisdom of Narendra Modi that saw him being declared as the BJP’s Prime Ministerial candidate on the September 15, 2013 even as Rewari in Haryana prepared to host him as the first mega rally as the PM candidate.

Narendra modi build a volunteer platform named ‘India 272’. In starting it was a online platform for volunteers to share their ideas and to participate on national issues debates. After that in Nov 2013 ‘india 272’ started the on-ground activities too like Manthan, Mock parliament, Nukkad sabha, Voter awareness etc.

In dec 2013 ‘India 272’ announced that the Top active volunteers who are working online and on-ground will get a chance to meet Shri Narendra Modi on 9 Jan 2014.

6 jan 2014 was the biggest day in my life when I got a call from Delhi that I am shortlisted to meet Shri Narendra Modi among the lakhs of volunteers across the India. Only 50 volunteers were shortlisted to that meeting. I was one of them.

I went to delhi to attend the meeting, it was like dream come true to share the table with Shri Narendra Modi in that meeting. From 9am to 7pm this meeting went. Shri Modi came at 4.30pm and stay till 6.45pm with us. He shared many things with us And motivate us to work for nation not for a party only.

Before that many speakers trained us how to work and build a team of volunteers in our parliamentary constituency. Shri Piyush Goyal, Shri Arvind Gupta, Smt  Smiriti Irani, Shri Rajesh Jain, Shri Vinod Shankar, Shri Nitin Kashyap addressed us on various things.

I got the responsibility of my PC Jodhpur. I came back and build the team of volunteers of Mission272+ with the help of various people as Shri Sagar Joshi, Pankaj vyas, Deepak upadhyay, Dr Jitendra singh Chouhan, Narendra singh choudhary, Kuldeep singh chahar, Ravikant Sharma, Rahul bora, Amit goyal, Ishwar ram tandi, Shrawan goswami, Laksingh panwar, Hanwant singh, Prateek vyas, Jaikishan Sharma, Lakshit sharma and many more uncountable volunteers who gave everything for this mission, . We did many Manthans, Nukkad nataks, Namo Tea parties, Rallies, Namo musical show etc. Our team was increasing day by day. Youth were participating in mission272+ with full flow. About 10000 volunteers were a part of our team in Jodhpur PC.

Mission272+ were spreading across the India, Lakhs of volunteers were joining this revolution. Bjp It head Shri Arvind Gupta was working 24*7  to motivate and instruct the volunteers across the india. There was a flood of volunteers. They were not the party workers. They were working for country, for ‘India First’.

The ‘India 272’ team was working 24*7 and whenever I need some help or any guidance I may call Shri Vinod Shankar. He always helped me and always motivated to do work for nation.

The Team of ‘Mission272+’ led by Shri Arvind Gupta was always available for me. Shri Kamal Vashishth, Shri Nitin Kashyap, Shri Sunil Singh, Shri Kuldeep Singh and many more. All were have the responsibility of different states to make the dream come true of ‘Mission272+’

An Article published in India Today that was like ‘It could be the biggest crore of them all in Elections 2014, the turbo boost that powers the Bharatiya Janata Party home in the last lap. The BJP has enlisted no less than 10 million new members in the last four months alone; that's almost a lakh every day. The most significant part of the BJP's explosively growing ranks is that a fifth of the new members are active volunteers; almost twice the strength of the Indian Army. A series of clever initiatives launched by the party to spread the 'Narendra Modi for Prime Minister' message in the afterglow of the impressive saffron performance in the Assembly elections of December 2013 is behind this manpower miracle.

 Arvind Gupta, head of party's IT wing, said, "Over one crore people have become members under India 272+ initiative of the BJP. Out of them about 20 lakh people are working actively for the party reaching out to voters. The members are from across the country.  Their work also includes enabling the most sophisticated digital platform for booth-level organising and campaigning with the goal of winning every booth. They also connect with volunteers within constituency to take Mission 272+ to the local level,"

Making a critical difference Campaigning during the 2014 election was the Digital Ecosystem that came together for Mission272+. Most campaigns have traditionally been run in a centralised manner with a command and control structure. A unique feature of the digital ecosystem that came together for Mission272+ was its distributed nature drawing on skills, resources and enthusiasm from across multiple platforms – official and voluntary.

At the heart of the Mission272+ Digital Ecosystem was the BJP’s I.T.Cell and its National Digital Operations Center (NDOC) that ran a 360 degrees campaign across digital channels – web, mobile, social media, voice and sms. The BJP’s NDOC was complemented by the India272+ Volunteer Platform which for the first time in India offered a platform for all those who were passionate about seeing Narendra Modi as India’s next Prime Minister to get involved with the 2014 Campaign. Between the official IT efforts and the volunteer efforts, the digital ecosystem that came together was largely responsible for much of the BJP’s digital dominance through the 2014 Campaign.

Over all it was an Under current which was create by ‘Mission272+’ volunteers across the India.

And the day came when Narendra Modi has been sworn in as the Prime Minister of India by the President Pranab Mukherjee. Mr. Modi became the 14th PM of Independent India.

Regards

Lokesh Chahar